Sable Homes, a home builder specializing in high quality, energy efficient construction in West Michigan, has announced the promotion of Karin Kay to general manager. Ron Austin will assume the role of sales manager and focus on the company’s marketing strategies. Kirsten Platto has joined Sable Home’s as a digital marketing specialist.
While using the latest technologies to create the regions healthiest homes, Kay will play a pivotal role in leading Sable’s efforts to build cost effective homes with the latest features and amenities. Kay began her career at Sable as a new home sales consultant, and since then has held the positions of marketing assistant, new home consultant, and design and marketing specialist. Kay earned a bachelor’s degree in business administration from Aquinas College. She is a member of the Grand Rapids Association of Realtors and the Home Builders Association of Greater Grand Rapids.
“I am honored to take on this leadership role at Sable Homes,” said Kay. “In an industry where the majority of purchasing decisions are influenced by women, I am thrilled to fill a role that is typically viewed as male dominated.”
In his new role as sales and marketing manager, Austin will now focus on all aspects of marketing Sable to the next generation of home buyers. Austin has been in the residential real estate business for 15 years and a licensed real estate broker for 12 years. Austin is a member of the National Association of Realtors, Michigan Association of Realtors and the Grand Rapids Association of Realtors.
“We are focused on providing homebuyers with exceptional value, in the most desirable communities for years to come,” said Austin. “With Sable selling 100 homes so far in 2015, and having sold just over 100 homes during 2014, Sable needs a concentrated effort in sales and marketing to sustain a continual growth to fulfill customer demands.”
Kirsten Platto joined the Sable Homes team as their new digital marketing specialist. Platto’s areas of expertise include digital media, marketing and creative writing. She graduated from Grand Valley State University with a degree in communications. She was involved with the Susan G. Komen walk to raise funds for breast cancer awareness and research. Platto’s previous experiences include social media interning for Spectrum Health, marketing for The Lemon Bowl, event services for Blythefield Country Club and more.
“We are privileged to have the opportunity to provide new homes for more families this year than ever before, said John Bitely, president of Sable Homes. “Because of our recent growth and the boom in West Michigan’s housing starts, it is necessary to look to the future and build a strategic team for the years to come.”
About Sable Homes
Combining affordability with craftsmanship, Sable Homes has been building high-quality, energy-efficient homes for West Michigan families since 1996. For more information about our communities, visit our web page, www.www.sablehomes.com, or follow us on Facebook.